Clean Origin, Head of Brand / 2022-2023 (Remote, Los Angeles)
Creative lead for luxury lab grown diamond jewelry ecomm brand

Led development of brand roadmap and all content used across platforms in evergreen and seasonal campaigns for $36M revenue fine jewelry ecommerce retailer. Collaborated with cross-functional teams and agencies to build brand identity, teams, and efficiencies. Rolled out new brand identity in 2022 with a fully redesigned website. Revised PDP photography with strict guidelines template with multiple overseas vendors. Featured as expert in Bride’s, Forbes, Popular Science, The Knot, BusinessInsider, People, PureWow, InStyle.