From 2011 to 2018, Janie Marshall was the quietly brilliant force behind hundreds of bestselling graphic tees, riding the cultural wave sparked by her breakout design—the now-iconic KALE sweatshirt worn by Beyoncé. What started as a tongue-in-cheek nod to health trends quickly evolved into a phenomenon, and Marshall, ever attuned to the zeitgeist, spent the next seven years translating irony, identity, and pop culture into wearable statements. Her work helped define the visual language of 2010s casual fashion: bold, clean, and instantly memeable—long before Instagram caught up. This is a small sampling.